Our Lead Generation Approach
Immigration & Education Agency
Connecting More People Through Live Streaming
Ozway Migration & Education Group P/L partnered with the Joreal team to host a Douyin live stream, engaging around 300 prospective clients in real time and helping more people understand Australia's migration and study-abroad policies and pathways.
Thomas Jiyun Tang
—— Partner of AUSUN Finance
From Hesitation to Results: Growing Through Social Media
With guidance from Joreal and his team, this mortgage broker built a consistent social-media presence from scratch—attracting quality clients, development-loan opportunities and new team members. Content planning, editing, compliance support and enquiry follow-up turned social media into a sustainable channel for business growth.
Real Estate
Starting From Zero, Finding New Growth Opportunities Through Content
Two real-estate professionals worked with Joreal to find their content direction and build confidence on social media. Through consistent publishing and hands-on support, their accounts gained stronger visibility, a growing audience and brand-collaboration enquiries—opening up a new way to showcase their expertise and connect with prospective clients.
Australian Education Consulting
From Growing Reach to Real Enquiries
With hands-on guidance from Joreal's team, the client refined every part of their content—from scripts and on-camera delivery to styling and props. Ongoing data reviews and optimisation drove more active engagement and a steady rise in direct enquiries from prospective clients.
AI Avatar
Vincent Choi
—— Director & Principle Designer of RPtecture
Can You Tell Whether This Is a Real Person or a Digital Human?
Camera-shy, short on time, or uncomfortable on screen? A digital human can help you deliver your expertise consistently and professionally. From script development through to publishing, it keeps your content active, strengthens your personal brand and helps more prospective clients get to know you.
Our approach differs from the "run ads and split the revenue" model that media agencies typically use. Instead, we help small and medium-sized businesses build their own short-video channels directly on platforms like Douyin and RED (Xiaohongshu), and we leverage the substantial traffic of our flagship account, Joreal有话说 (Joreal's Channel), to carry business clients through the tough first three months before monetization kicks in. Our goal is to equip every AskJoreal business client with independent short-video client-acquisition capabilities and genuine brand influence.
Is Your Business Right for Short-Video Client Acquisition?
If you're a small or medium-sized business owner in Australia and you meet the following criteria:
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Willing to get in front of the camera
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Willing to invest 2–4 hours per week
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Have a clearly defined target audience
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Open to—or even curious about—acquiring clients through social media
Then get in touch today, and start your short-video client-acquisition journey one step ahead of the competition!
Why Choose ASKJOREAL
Founder and lead instructor Joreal has spent eight years in the media industry in Melbourne, Australia. His work has taken him across the country—the Melbourne Cup, the Formula 1 Australian Grand Prix, the Office of the Premier of Victoria, ASX-listed company roadshows, and the PR departments of numerous listed Australian companies. Along the way, he has helped and inspired dozens of local businesses to innovate in their marketing and begin their digital transformation. Before building his own short-video accounts, Joreal held the following roles:
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Chief Reporter, Ocean Daily (《大洋日报》)
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Chief Reporter, Oriental Beijing Youth Festival Weekly OBQ (《东方北京青年节周刊OBQ》)
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Editor-in-Chief (All Media), Australia-China Business Circle (《澳中商圈》)
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Chief Strategy Officer, Asia-Pacific Digital Marketing Transformation Summit (China)
Joreal has a deep understanding of the client-acquisition challenges facing local businesses across Australia and New Zealand. After two years dedicated to short-video client acquisition, his goal for the next two years is to help 100 businesses build out their own short-video client-acquisition strategy.
FAQ
Can every business generate leads through short video?
Short-video client acquisition is one strategic dimension of marketing. Businesses that don't need marketing naturally don't need short-video client acquisition—for example, most state-owned enterprises operating overseas, charities, various trusts and family offices, or civil non-profit organizations. But for private enterprises, B2B and B2C companies, and the many service providers (supply chains) across Australia and New Zealand, short-video client acquisition is an effective way to generate new business—and therefore essential.
It's about quality, not quantity. For business accounts, we first help companies capture precise, high-intent followers and traffic, then scale from there—advancing step by step, with every stage designed to bring in clients.
Short-form video is a low-investment, high-efficiency way to acquire clients. According to feedback from AskJoreal students, producing a single YouTube video takes 7–12 times longer than creating a comparable short video. If your schedule is full and you can't carve out large blocks of time for online client acquisition, short-form video is your best option.
AskJoreal makes a firm commitment to include a full-refund-if-ineffective clause in every service contract—removing your risk, letting you learn with confidence, and helping you grow your client base effectively.
Setting aside the two extremes—the naturally gifted and those who drop off the moment the course ends—short-video client acquisition typically takes around four months, from a proper account launch to landing your first batch of clients. This timeline comes down to execution alone and has little to do with your industry.
Joreal answers this from two angles.
First, in short-video client acquisition, the founder's personal brand is like a car's engine: you have to get in front of the camera and step on the accelerator with strong content—only then does the business start to move.
Second, no one who completes our Masterclass still wants to stay off camera. I have a hundred ways to help clients build on-camera confidence—just leave it to me.
Short-form video does more than open up the ANZ markets—it helps you build a marketing moat that's tough for rivals to copy, earning you a short-to-medium-term advantage. Of course, everyone gets there eventually; the real winner will be decided by how ANZ users' appetite for short-video platforms develops over time.
Classes are generally held Sunday mornings from 9am to 1pm. With the agreement of most students, the timing can be adjusted for a subset of students. The course is non-refundable and non-transferable without cause; however, if a business student completes all the practical exercises as required and still cannot acquire clients, we guarantee a full refund.
Yes. Each Masterclass admits no more than four students. We commit to giving every business student who places their trust in the Masterclass six months of hands-on, coaching-style guidance—ensuring steady weekly progress until they can acquire clients independently.